Ballpark wanted to run a customer referral program but didn’t want to spend their own development and marketing time to build a feature that wasn’t core to their product.
Their current in-house referral solution needed to be replaced with a platform that provides deeper analytics and a customizable end user experience.
This new solution needed to integrate directly inside the Ballpark Web Application and provide a seamless experience for end users.
The Ballpark team wanted to launch a customer referral program that looked, felt and acted like it was a native part of their application. These requirements included embeddable widgets, funnel analytics and reward fulfillment.
Ballpark’s team needed a true partner to help them navigate the different stages of evaluation, campaign design, installation, testing, launching and optimization.
The referral marketing campaign continues to deliver results for the Ballpark marketing team delivering 9% annual paid user growth in the first three months.
With the help of Referral SaaSquatch’s dashboard the marketing team was able to track the health of their program, identify specific users and easily generate reports for the company.