5 Ways to Optimize Your Loyalty Marketing

Sophisticated consumer buying behavior has created expectations that brands will consistently reward their loyalty. Adoptin...

7 Financial Industry Referral Marketing Examples

In order to acquire, retain and improve customer experience, referral campaigns are estimated to be in use with as many as ...

SaaS Referral Marketing – A Match Made in Heaven

Not all forms of marketing are created equal. Certain channels for SaaS can build a flywheel effect for your company where ...

Referral Marketing vs Affiliate Marketing – What’s the Difference?

We hear it all the time - What's the difference between referral marketing and affiliate marketing? Both strategies rely...

Our Ultimate Guide to Referral Program Optimization

Referral program optimization is an essential part of any successful referral marketing strategy. The benefits of optimizat...

Loyalty Marketing Best Practices in 2016

Loyalty marketing has grown increasingly important over the last several years. With the general shift to a membership-based ...

Our Comprehensive Guide to Referral Marketing

“Referral marketing is the science of converting customer’s social capital into brand’s economic capital. “ [Harvard Busine...

The Ultimate Guide to Mobile Referral Marketing

Psst! Check out an updated 2019 guide to mobile referral marketing here! Ask your friends who they trust and they’ll say...

How to Scale Your Influencer Marketing Strategy

Today consumers are researching on their own and heavily reliant on friends to inform their buying decisions. Companies ...

21 SaaS Referral Marketing Examples

  Nothing brings in business like a quality referral marketing plan. Other companies and marketers love hearing about to...