9 Key Customer Lifecycle Stats for 2017

(Source) In 1906, Vilfredo Pareto made the famous observation that just 20% of the Italian population owned 80% of the prope...

How to Run Influencer Marketing Campaigns

Do you remember Hammer Pants? I do. The early 90s was rife with outsized, utterly impractical trousers thanks to MC Hamm...

Create a Complete Loyalty Marketing Strategy

Loyalty marketing is the strategy of doing well for your brand by making good with existing customers. As the customer j...

7 Customer Lifecycle Campaign Examples

Customer lifecycle marketing campaigns are the most effective way to address evolving needs through the customer journey. With ...

The 51 Best Referral Program Examples

Here it is folks! Our big list of the best customer referral program examples out there right now. We’ve analyzed how compa...

Secrets of men who share pants – Part three

Part Three: Get into the game. Welcome to the final post in our 3-part series on how to harness the power of menswear referr...

The secrets of men who share pants – Part two

Part Two: Brands that get it. Spoiler alert: men aren’t into chatting about fashion. In our previous post, we did some fiel...

The secrets of men who share pants – Part one

The secrets of men who share pants - a 3-part series Part One: Shirts, shoes, sharing? Sharing. It’s a powerful human insti...

5 Strategies To Grow Your Referral Business

Referrals are one of the best ways you can grow your business.  If you don’t already have a referral marketing strategy in ...

7 Examples of Telecom Referral Marketing

Telecom companies enjoy a strong, steady stream of engaged users via their referral marketing programs. Brand advocates sig...