What is Lead Nurturing?

What do Mary Poppins and lead nurturing have in common? Unless your brand name is Disney, it’s not animated characters and f...

Marketing Attribution: How Can It Improve Your Marketing Strategy?

Today’s marketing landscape is more complex and broad that it's ever been: Marketers face more choices, more channels, and ...

What is Loyalty Marketing?

According to B2B International, “54% of B2B marketers said making customers more loyal was a leading business challenge, a 10...

Product Marketing Strategy: 57 Experts Discuss Key Pillars for Success

"If you build it, they will come." That line might have worked for Kevin Costner in Field of Dreams, but such advice can...

What is Word of Mouth Marketing?

Why is word of mouth marketing important? Because being able to create conversations around your brand is the ultimate goal of ...

Customer Retention Strategies: The Benefits of Keeping Your Customers Happy

Customer Retention Terms: What is Customer Retention? Customer Retention: An assessment of how loyal customers are to a busi...

Growth Hacking Strategies: How 43 + 1 Founders Landed Their First Customers

(Source) Starting a business and launching a product is hard. Landing your first paying customers is even harder. Ever...

29 Digital Marketing Statistics for 2017

The digital marketing industry has been growing for over two decades now and is expected to continue growing well into the ...

Calculating Churn Rate and 12 Customer Churn Statistics

Repeat customers are the most valuable customers you have. Repeat customers: Are loyal and satisfied Make multiple p...

Reviewed: Top 11 Customer Experience Software Platforms

Do you remember the story of the princess and the pea? The fairy tale centers around a young woman who’s in line to be the w...