The Modern B2B Customer and Referral Rewards

This guest post is brought to you by Giftbit.  Marketers have been unable to keep pace with an important change in the digital...

What is Personalization in Marketing?

How a personal touch can make all the difference.  Introduction (Source) "Remember that a person's name is, to that person...

6 Methods for Retaining Customers

Any seasoned business owner understands that retaining customers is key to the overall success and growth of their business. ...

The Ultimate Demand Generation Guide (with Strategies and Examples)

Demand Generation Strategy in 2017 – What you need to know! Flashback: it’s 1989. Dusk is falling and an Iowa farmer is st...

Product Marketing Versus Product Management

Who doesn’t love the show Silicon Valley? Mike Judge, the man who gave us King of the Hill, created this uproarious and rema...

Marketing Attribution Models: 43 Experts Explain How to Choose The Right One (and Mistakes to Avoid)

A critical part of marketing is knowing which campaigns are driving the most ROI. Only once you have this data can you effe...

3 Promotional Email Examples Guaranteed to Convert

When it comes to promotional emails, you don’t just want to be - you know - that guy. We all know this guy from somewhe...

Facebook’s F8 Conference: Important Updates to Facebook Analytics

  Facebook Analytics Updates An impressive development from the F8 Conference were the new updates to the Facebook An...

What is Lifecycle Marketing?

(Source) What is Lifecycle Marketing? What separates the amateur and the professional salesman? It’s not the car, the clo...

What is Lead Nurturing?

What do Mary Poppins and lead nurturing have in common? Unless your brand name is Disney, it’s not animated characters and f...
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