Secrets of men who share pants – Part three

Part Three: Get into the game. Welcome to the final post in our 3-part series on how to harness the power of menswear referr...

The secrets of men who share pants – Part two

Part Two: Brands that get it. Spoiler alert: men aren’t into chatting about fashion. In our previous post, we did some fiel...

The secrets of men who share pants – Part one

The secrets of men who share pants - a 3-part series Part One: Shirts, shoes, sharing? Sharing. It’s a powerful human insti...

How net promoter score can influence your decision making

If your customers are quietly harboring resentment around your product, wouldn’t you want to know why? If a large number of cus...

Intro to Myers-Briggs Personality Types

Imagine you’re at a party and this party represents all of your target customers. As with any party, some people are talking ...

5 Strategies To Grow Your Referral Business

Referrals are one of the best ways you can grow your business.  If you don’t already have a referral marketing strategy in ...

The Beginner’s Guide to Customer Marketing

Customer marketing is the lifecycle strategy that the best companies use to retain loyal customers by delivering on brand v...

7 Examples of Telecom Referral Marketing

Telecom companies enjoy a strong, steady stream of engaged users via their referral marketing programs. Brand advocates sig...

Top Mobile Marketing Trends for 2016

With mobile devices an ever-present fixture of modern life, keeping up on mobile marketing trends is more important than ev...

5 Ways to Optimize Your Loyalty Marketing

Sophisticated consumer buying behavior has created expectations that brands will consistently reward their loyalty. Adoptin...