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SaaSquatch Blog

Your destination for articles, podcasts, ebooks and case studies referrals & rewards marketing.

9 Key Customer Lifecycle Stats for 2017

We’re going to examine how you can fuse marketing and customer lifecycle stats for 2017 to make sure you’re focusing on the 20% who make these stats a ...

The 21 Best Marketing Articles to Read for 2017

Trends can evolve and shape our marketing culture before we know it. That said, here’s the 21 best marketing articles to read for 2017. I’ve pulled ...

7 Stellar Examples of Mobile Marketing Personalization

Brands running a mobile marketing personalization strategy earned 5x-8x ROI on their marketing spend. And quickly outpace their competitors. Why is ...

Infographic – The State of Referral Marketing for 2017

What works best in referral marketing today? A multichannel strategy gives marketers plenty of options to improve their referral marketing statistics...

7 Massive B2B Marketing Trends for 2017

My point is, b2b marketing trends for 2017 will be about making the best things better. And getting more familiar with our existing systems. Machine ...

How to Run Influencer Marketing Campaigns

The best brands have made influencer marketing campaigns an extension of their content and social media strategies. We're going to look at the process for ..

Increase Conversions with Personalization Campaigns

Marketers have long understood personalization campaigns as a surefire way to increase conversions. Offering products or services in a targeted and ...

Landing Page Optimization Strategy Guide

Landing pages are springboards for visitors as they move deeper into your website and brand offering. So landing page optimization comes down to achieving..

7 Customer Lifecycle Campaign Examples

A customer lifecycle campaign is the most effective way to address evolving needs through the customer journey. With a segmented user base, you ...

The 51 Best Referral Program Examples

We've compiled a list of the best referral program examples to inspire you while you design your very own referral program strategy.